The demand function for a certain children bicycle is given by where is the quantity demanded per week and with is the price of a bicycle in dollars.

(a) Evaluate the demand elasticity at .

Here, "demand elasticity" is the absolute value of for an infinitesimal change in price, so

(b) Should the price be raised slightly from 40 in order to increase revenue?

(c) When is the demand elasticity unitary?

(d) What is the maximum revenue?
Maximum Revenue =

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