A cosmetics company is planning the introduction and promotion of a new lipstick line. The marketing research department has found that the demand in a particular city is given approximately by $$p = \frac{7}{e^x}, \quad 0 \leq x \leq 2,$$ where $x$ thousand lipsticks were sold per week at a price of $p$ dollars each. At what price will the weekly revenue be maximized?

Price =